Messaging
Content Audit
Align Your Message and Amplify Your Results
Attract Your Ideal Clients through Authentic Storytelling
Hey there! I'm CJ and in this video I explain some of the benefits of a content audit for your website or social media.
I share the following:
A Client Success Story
Why I love the content audit process
What a content audit includes
Who this audit works well for
How to get started
For those more into reading than listening:
Why is Aligning your Messaging Important?
Have you ever wondered why your website doesn't seem to stand out in the crowd?
Or discovered it's a friendly, enthusiastic greeter at the door, waving and smiling at passersby, but for some reason, no one's stopping to say hello?
Wondered why, despite being packed with info, it feels like it's just not hitting the mark or drawing in the people you're after?
You're not alone - trust me, I've been right where you are.
Navigating the online world can sometimes feel like trying to solve a jigsaw puzzle with pieces that just don't seem to fit. You've got this vibrant vision of attracting the perfect clients, those who get what you're about and are ready to jump on board with your offerings...
And yet, there's a mismatch.
The universe isn't getting the memo, leaving you with a website or social media that's just not pulling its weight.
Running a business is an incredible feat, and getting your online presence to align with your business can take time, consideration, analysis, and a whole extra layer of complexity—one that you don't have time for if you're busy doing all of the other things!
I've walked a mile (or a hundred) in those shoes!
This is what makes a content audit not just necessary but transformative.
We'll ensure every word, every image, and every call to action harmonises to sing the sweetest tune to your ideal clients.
And oh, the difference it makes!
Suddenly, your website isn't just a collection of pages but a beacon, drawing in those dream clients who are looking for exactly what you offer.
That's the power of alignment and precise messaging – it turns your online space into a magnet for success.
So, if you're tired of guessing and wondering why the magic isn't happening, I'm here to tell you: there's a way out of the maze.
Let's chat about giving your content the revamp it deserves and transforming your online woes into wins. Believe me, I've been there, too, and I know just how to light the way.
What do I get in a Content Audit?
FEATURES:
A comprehensive assessment of your previous messaging
Clarity on your unique value proposition
Discover what your business voice is and craft messaging guidelines to always follow
Learn storytelling techniques
Clarity on your target audience
Discover your position in the market
All So You Can:
Display consistency in your communications with your audience so they can grow to know, like and trust you
Align your messaging with your business goals and take it to the next level
Craft compelling and emotionally resonant messaging
See increased customer engagement driving higher conversion rates and brand loyalty
Differentiate yourself in a crowded market
Want More?
The complete message alignment service
Imagine having a business mastermind by your side, someone to brainstorm with, to challenge and be challenged by, ensuring that every step you take is informed, intentional, and impactful. This is about taking your ambition and giving it a roadmap, a compass, and a companion for the journey ahead.
A partnership for as long as you need
Business direction masterminding
Receive regular check-ups
Continuing alignment advice
More than a one-off audit...
I offer an ongoing partnership designed to support, guide, and elevate your business at every turn. With regular check-ins, so you're never left to navigate the challenging terrain of business growth alone.
This mentoring offers a dynamic blend of support and guidance, ensuring you're consistently aligned with your goals, kept accountable and making tangible progress.
I'm only able to take on a number of these partnerships at a time.
Here's What Everyone's Saying...
Debbie P.
“Catherine's immense knowledge, expertise and passion for words has allowed me to develop a real joy for storytelling. She has empowered me to get my stories out there, while being a supportive mentor who I can bounce my ideas with.”
Ruth M.
"What I've loved about working with Catherine, is that she takes my work, adds her perspective and insights given what she understands about me and the work I do, and makes my words more engaging and inspirational to my market. She ensures there is consistency with my voice, my message and makes things sound even more like me than I can!"
Alyce S.
It has taken me so long to create my website, due to sabotaging the writing process and putting everything together using the right words. Through a video call with Catherine, I realised I was great at talking and explaining my business but found it so difficult to put it in words. This is where she came in!!
Catherine made this process stress free and saved me sooo much time! She is a great listener and really helped me articulate my story, purpose and point of difference in my business. I really recommend outsourcing the things that drain your energy. It's so worth the money because it saved me so much time and stress.
Sign me up for a Content Audit!
Once you've confirmed your place via payment, you'll receive an email confirmation with all the relevant details and timelines.
Secure Processing
Each order is processed through a secure, 256-bit encrypted payment processing gateway to ensure your privacy.
WHAT YOU GET
Comprehensive Messaging Assessment:
A comprehensive 15-20 page report analysing your website's first impressions, target audience, user experience, competitor analysis, and recommendations for improvement.
WHAT YOU CAN DO WITH THAT
Figure out and shape your brand's communication style
Create rules for keeping your brand's message consistent
Learn who your ideal customers are
Construct a unique voice for your brand
Develop techniques for making your sales pitch hit home
Tell captivating stories about your brand
Plan how to communicate your brand's message effectively
Discover what your competitors are doing and saying well
Talk to me about how you can receive regular tips and advice to keep your messaging on track
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