Coldplay, Clicks and Knowing When to Stay Quiet

Coldplay, Clicks and Knowing When to Stay Quiet

Coldplay, Clicks and Knowing When to Stay QuietCatherine James
Published on: 22/07/2025

A look at brand alignment, viral trends, and why knowing your message helps you decide when to join in—and when to stay out.

Branding
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Marketing Strategies That Won't Break the Bank for New Business Owners

Marketing Strategies That Won't Break the Bank for New Business Owners

Marketing Strategies That Won't Break the Bank for New Business OwnersCatherine James
Published on: 19/01/2025

Business success comes from many factors, one of the most important being getting the word out while balancing spending on marketing. Or not spending a cent at all!

Marketing
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So, I Just Wrote a Book. Or Did I?

So, I Just Wrote a Book. Or Did I?

So, I Just Wrote a Book. Or Did I?Catherine James
Published on: 04/10/2024

My journey to producing my first book has been a bit different than I imagined it would be. Let me take you through it.

Websites
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Assessing Your Message Alignment - Where To Begin

Assessing Your Message Alignment - Where To Begin

Assessing Your Message Alignment - Where To BeginCatherine James
Published on: 06/08/2024

Your audience needs to understand who you are and what you stand for at every touchpoint. That's why it's essential to regularly audit your messaging to ensure it aligns with your business's core values and goals and your purpose.

Content Audit
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