Align Your Message

Transform Your Business

Catherine James Creative

Personalised coaching and done-for-you services to align your goals, values, and purpose with your digital messaging, attract ideal clients and grow your business confidently.

Raise your voice and make an impact by telling your story

If you’re making a difference, I want to help the world hear from you. Your story is important.

But it can be easy to feel overwhelmed by the amount of noise out there.

You’re questioning, does the world really need to know my story? I’m here to tell you it does.

Hi I'm CJ...

I am a message alignment specialist who empowers women in business to align their digital messaging by providing personalised coaching and done-for-you services.

I live by the beach with my daughter in Adelaide, South Australia. We usually have four cats, and sometimes there's foster cats and kittens.

I adore storytelling; I'm extremely curious (nosy) and love reading and writing, I'm unapologetically building a secure future for my family on my own terms, and I love nothing more than helping other women do the same.

What is messaging alignment, and why is it essential for my business?

  • Message alignment is the process of ensuring that your communication strategies, both internal and external, are consistent with your brand's values, goals, and the needs of your target audience.

  • It's vital for your business because it ensures that your messages are clear, relatable, and engaging, which can lead to better customer engagement, increased conversions, and a stronger brand identity.

Does any of this sound familiar?

Lowered engagement with your social media posts and blogs

High bounce rates from your website

Declining or low email open rates from your database

Decreased sales or revenue written off as market conditions

Decline in customers returning to you

Discovering your market isn't who you thought it was

Ways to align your messaging

Understand Your Core Values

Know what drives your business and what principles you stand by

Define Your Mission and Vision

Clearly articulate your business's purpose and long-term goals

Identify Your Target Audience

Know who you are speaking to and what their needs and pain points are

Consistent Brand Voice and Tone

Develope a cohesive and recognisable voice across all platforms

Effective Value Proposition

Clarify the benefits and value your business offers to customers

Strategic Content Planning

Create engaging content that resonates with your audience

Featured Resources

  • The Full of Words Podcast

  • The 'Doin' It Daily' Facebook Group

  • The CJC Blog

  • Assess Your Messaging Questionnaire

Testimonials

What I've loved about working with Catherine, is that she takes my work, adds her perspective and insights given what she understands about me and the work I do, and makes my words more engaging and inspirational to my market. She ensures there is consistency with my voice, my message and makes things sound even more like me than I can!" - Ruth M

Partners

Podcasts

Full of Words Podcast

Hosted by Sue and CJ, is a weekly podcast exploring the power of words to transform lives and businesses. Through inspiring interviews with impactful professionals, we uncover how effective language can drive meaningful change.

Catherine James on the Podcast ‘Full of Words’ speaking about the importance of an About page.

Basic Bananas Radio

with Franziska Iseli

Basic Bananas Radio is one of the longest-running and most popular podcasts for business owners since its launch in 2011.

Basic Bananas Radio provides you with tools and insights for rapid business growth.

Catherine James on the Podcast ‘Basic Bananas Radio’ speaking about aligned communication.

Brand Lover with Rachel Reiter

Honest, real and lively conversations for flourishing entrepreneurs and budding business owners on a mission to cultivate a heartfelt brand that connects with their purpose driven mission. Brand Lover is a guiding light to female entrepreneurs ready to establish a distinctive, magnetic brand.

Catherine James on the Podcast ‘Brand Lover with Rachel Reiter’ speaking about how to align your message.

Ready to be heard?

An essential part of working with people is listening.

I listen to what people say and how they say it.

I collect words and phrases while we’re chatting that are ‘YOU’.

Often you won’t even realise your words are so good because it’s hard to hear them when you’re trying to get them out of your head.

I draw these words out of you so your customers can hear you.

Catherine James Creative acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

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