Personalised coaching and done-for-you services to align your goals, values, and purpose with your digital messaging, attract ideal clients and grow your business confidently.
If you’re making a difference, I want to help the world hear from you. Your story is important.
But it can be easy to feel overwhelmed by the amount of noise out there.
You’re questioning, does the world really need to know my story? I’m here to tell you it does.
Hi I'm CJ...
I am a message alignment specialist who empowers women in business to align their digital messaging by providing personalised coaching and done-for-you services.
I live by the beach with my daughter in Adelaide, South Australia. We usually have four cats, and sometimes there's foster cats and kittens.
I adore storytelling; I'm extremely curious (nosy) and love reading and writing, I'm unapologetically building a secure future for my family on my own terms, and I love nothing more than helping other women do the same.
Message alignment is the process of ensuring that your communication strategies, both internal and external, are consistent with your brand's values, goals, and the needs of your target audience.
It's vital for your business because it ensures that your messages are clear, relatable, and engaging, which can lead to better customer engagement, increased conversions, and a stronger brand identity.
Lowered engagement with your social media posts and blogs
High bounce rates from your website
Declining or low email open rates from your database
Decreased sales or revenue written off as market conditions
Decline in customers returning to you
Discovering your market isn't who you thought it was
Understand Your Core Values
Define Your Mission and Vision
Clearly articulate your business's purpose and long-term goals
Identify Your Target Audience
Consistent Brand Voice and Tone
Develope a cohesive and recognisable voice across all platforms
Effective Value Proposition
Clarify the benefits and value your business offers to customers
Strategic Content Planning
Create engaging content that resonates with your audience
The Full of Words Podcast
The 'Doin' It Daily' Facebook Group
The CJC Blog
Assess Your Messaging Questionnaire
Testimonials
What I've loved about working with Catherine, is that she takes my work, adds her perspective and insights given what she understands about me and the work I do, and makes my words more engaging and inspirational to my market. She ensures there is consistency with my voice, my message and makes things sound even more like me than I can!" - Ruth M
Podcasts
with Franziska Iseli
Basic Bananas Radio is one of the longest-running and most popular podcasts for business owners since its launch in 2011.
Basic Bananas Radio provides you with tools and insights for rapid business growth.
Honest, real and lively conversations for flourishing entrepreneurs and budding business owners on a mission to cultivate a heartfelt brand that connects with their purpose driven mission. Brand Lover is a guiding light to female entrepreneurs ready to establish a distinctive, magnetic brand.
I listen to what people say and how they say it.
I collect words and phrases while we’re chatting that are ‘YOU’.
Often you won’t even realise your words are so good because it’s hard to hear them when you’re trying to get them out of your head.
I draw these words out of you so your customers can hear you.
Catherine James Creative acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
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