Assessing Your Message Alignment - Where To Begin

Your audience needs to understand who you are and what you stand for at every touchpoint. That's why it's essential to regularly audit your messaging to ensure it aligns with your business's core va... ...more

Content Audit

August 06, 2024•3 min read

Why a Content Audit Could Be the Game-Changer for Your Business

Find out the details of a content audit and the impact it can have on your direction, sales, and results. ...more

Content Audit

May 01, 2024•3 min read

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Active voice versus passive - which one should I use?

Active voice tells you who did the action - person or thing. Sarah took the coffee. We proposed a new plan. Think of the Optus data breach apology “We’re deeply sorry.” If Optus had included “Mistakes were made”, - this would have been a passive voice.

How I collaborated with a business coach to produce her first book

Ruth had everything she needed to write her book bringing together over 30 years of experience in recruitment and career coaching, but she wanted to make sure it was the best it could be, so she engaged my services as an editor.

Starting a business is like gardening…

You don’t need to be a gardener to understand these analogies that struck me while gardening on the weekend.

How to write a blog…

This blog will give you a simple method to get started blogging and the confidence to give it a go.

Creating an about me

Ruth needed an engaging About Me page. She wanted to refresh her website copy and connect with people who would benefit from her Career Clarity Courses.

How to create FAQs for your website

FAQs are an essential selling tool because these questions are the very same ones the target market is asking in their own head. If you cannot answer these for the customer, the customer will go elsewhere to a company that can.

How to ‘Re-Purpose’ Your Content

Here are a few tips on how you can re-work big chunks of copy (like an FAQ) so that you get maximum usage out of the copy you have written.

How To Create Instant Content.

When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game.

Catherine James Creative acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.