Social media captions should do more than accompany an image or be a standard call to action (Buy Now, Click Here!). They should convey personality, provide context and encourage people to stop scrolling, take notice and engage with what you have to say.
Here are a few examples of how I work with the words side of social media, finding the right captions, tone, and ideas to give content personality and help it connect with an audience. I also create videos for my own animal-related projects, which gives me a chance to experiment, have a bit of fun and explore different ways to tell a story.
For Sunnd Olistico, the focus is on balancing informative content with personality, creating posts that communicate their services while building on their connection with their audience. For the up-to-date posts, click below.
A fun social media experiment of my own with a friend. We definitely do want to start a cat sanctuary!
WORDS
It's social media, so it should sound natural and relaxed, but still say something meaningful and give people a reason to connect.
IDEAS
Sometimes the hardest part is knowing what to post. A fresh perspective helps turn your everyday moments into ideas and information into interesting content.
VOICE
Your social media should feel like you. A little personality, a consistent tone and content that gives people a sense of who they're dealing with.
"A Joy to Work With"
CJ was a joy to work with. She’s professional, on time, communicates clearly and really knew her stuff.
- Amy I

"She Has Empowered Me"
She has empowered me to get my stories out there, while being a supportive mentor who I can bounce my ideas with.
- Debbie P

I’m proficient with Canva, but I’m not a graphic designer. If you need custom illustration or brand-heavy design work, I can collaborate with your designer or work from your existing brand templates.
I can, but I prefer to provide you the content and you do the posting. That way it stays authentic and you can respond to comments and messages quickly.
Most clients use Instagram, TikTok and Facebook. I can tailor captions, hooks and formats to whatever channels you’re focusing on.
Your offers, your goals, a few examples of posts you like, and any brand assets you already have. Then I’ll build a simple content plan and provide the captions/hooks and post ideas for you to publish.
If you still have questions or want to talk through your ideas, you’re always welcome to reach out and get a personal response from me.
This button below will land your enquiry right in my Inbox, and I'll reply as soon as I've made my coffee and started my brain up.
Catherine James Creative acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

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