WEBSITE CONTENT

Writing about yourself is surprisingly difficult.

You know your business inside out, but finding the right words to explain it can feel impossible. Often, the most important message gets buried beneath too much information, industry jargon or a fear of sounding too salesy. That's where I come in. I help uncover the heart of what you're trying to say, then shape it into content that's clear, engaging and unmistakably yours.

WHAT I CAN HELP WITH

Home pages
About pages
Service pages (aka Sales pages)
Landing pages
Refreshing existing website copy
Editing AI-generated website content

WHO YOU ARE

Someone who cares deeply about what you do
You have something worth sharing
You're making a difference (maybe to your own family - that's cool)
An animal welfare organisation
A travel agent
A small business

Over the years, I've realised that I'm at my best when I'm working with people who are passionate about their work. The industries may be different, but the goal is often the same:

to explain an idea, tell a story or connect with the people who matter.

Those are the projects I love most.

WHY WORK WITH ME

"A Joy to Work With"

CJ was a joy to work with. She’s professional, on time, communicates clearly and really knew her stuff.

- Amy I

"A pleasure to work with"

I struggle to write about myself at the best of times and Catherine swooped in to save the day

- Nicole B

"She has empowered me"

She has empowered me to get my stories out there, while being a supportive mentor who I can bounce my ideas with.

- Debbie P

Frequently Asked Questions

What types of content do you write?

Home pages, about pages (these are my favourite!), service/sales pages, blog posts and articles, and pretty much any other brand-building copy you can think of. My focus is on easy to read, conversational content that reflects your voice and connects with your audience.

Do you write blogs as well as website pages?

Yes, I do. If we’re working on your foundational website content, I can also write blog posts to support your topics and help build your authority, keeping your tone of voice and messaging consistent across everything.

Will my content sound like me?

Great question to ask, especially in this day of AI-generated generic content. Before I write a single word, I learn about you, your brand, your goals and how you like to communicate. I’ll ask questions, review any existing material you have, and then write in a way that sounds exactly like you had written it.

Do you offer edits or revisions?

Absolutely. Your package includes a round of revisions so we can fine-tune the wording together. I want you to feel confident and comfortable with every line before it goes live on your website.

Can you help if I’m not clear on what I want to say?

Yes I can. One of the benefits of being in business for a decade myself is that I've likely written or researched messaging that suits your industry. I will help you untangle your ideas (with prompts, questions and suggestions) and turn them into a clear message and structure.

How long does the process take?

Timeframes vary depending on the size of your project, but most website content projects take between 4 and 6 weeks from kickoff to final copy. I’ll give you a clear timeline during our initial chat so you know what to expect.

Do you work with SEO?

Yes. I incorporate basic on-page SEO best practices such as using your key phrases naturally, structuring headings logically, and keeping content readable for humans first. If you have keyword research already done, I’ll happily work with that too. Don't let the tech-bros make you worry, SEO works best on your clients' search terms, so if you know them well, you'll bring them to your website.

Still wondering?

If you still have questions or want to talk through your ideas, you’re always welcome to reach out and get a personal response from me.

This button below will land your enquiry right in my Inbox, and I'll reply as soon as I've made my coffee and started my brain up.

Contact me

Catherine James Creative acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.